About the Author
Sandra Beckwith is a recovering publicist with more than
25 years of award-winning publicity experience. She uses workshops,
one-on-one coaching and her information-packed books on publicity to
help individuals and organizations learn how to generate their own
publicity. She teaches the popular e-course for authors, "Book
Publicity 101: How to Build Book Buzz," leads a workshop on "How to
Become an Expert," and offers a half-day in-person workshop on "How to
Write Press Releases that Sizzle" for corporate media relations staffs.
Sandra has received a coveted national Silver Anvil
award from the Public Relations Society of America (PRSA) for her
shoestring publicity program promoting a subscription newsletter she
created and has judged several Silver Anvil and Bronze Anvil
In addition, Sandra has received a national award for
creating, managing and publicizing the best public relations program in
the beverage alcohol industry; is the youngest and first female
recipient of the lifetime achievement award from PRSA's Rochester,
N.Y., chapter; and has received five regional PRSA awards for publicity
She is the author of two publicity books - Streetwise
Complete Publicity Plans: How to Create Publicity That Will Spark Media
Exposure and Excitement, a how-to guide for small business owners
such as freelance writers, and Publicity for Nonprofits:
Generating Media Exposure That Leads to Awareness, Growth, and
Contributions, a step-by-step manual for nonprofit organizations.
She is also the author of WHY CAN'T A MAN BE MORE LIKE A WOMAN?
While promoting her books, she has appeared on many
national TV talk shows and radio programs coast-to-coast and been
interviewed countless times for magazine and newspaper articles.
Self-employed since 1985, Sandra's professional
experience includes positions at Burson-Marsteller/Chicago, one of the
world's largest public relations firms. She was a product publicity
manager at the former Heublein Inc. in Hartford, Conn., a beverage
alcohol distiller/marketer. She has a degree in journalism and public
relations from Utica College of Syracuse University.
A full-time freelance writer, Sandra is a member of the
American Society of Journalists and Authors, the American Society of
Business Publication Editors, and the Public Relations Society of
You know the importance of selling books. It goes beyond
cashing royalty checks — the advance on your next book often
depends on how many copies your last book sold. And if you're
self-published, sales mean money in the bank — immediately.
But you can't sell books unless people know about them,
and that's the problem. And it's your problem, not the publisher's. A
publisher makes your book available for purchase, but it's up to you to
make certain people know it's there to buy.
If book promotion isn't in your skill set, you have to
pay thousands of dollars to a publicist who might or might not be good,
You don't have to spend
of your hard-earned dollars on a publicist
to generate the buzz that leads to book sales.
You can do it yourself
and you can it do it very well.
It doesn't matter what you do or don't know about book
promotion right this very minute. I've got the combination to the lock
on secrets of top publicists and I'm going to give that combination to
Help is here. Serious help. I'm talking
about the kind of help that can make a huge difference in your results
— and your bank account.
I've assembled an incredible workbook that is brimming
with easy-to-use book publicity forms and templates — and
detailed instructions on how to use them so you'll get fantastic
results. If you can string together coherent sentences and want your
book to succeed, you'll be able to use this workbook to create all the
tools you need to generate incredible book buzz.
You'll learn how to create and use each media relations
tool. Here's just a sampling of what you can do with these tools:
- Generate book reviews
- Snag valuable interviews with local,
regional and national journalists representing all types of media
- Secure exposure on the blogs of
- Create an attention-getting press kit
containing the most sought after information about your book
- Generate radio talk show interviews
and prepare the host for a thought-provoking, controversial or
fascinating conversation with you, the expert
- Convince a reporter that your
credentials make you the ideal expert source for an article
- Provide media outlets with tips and
advice they will use because their audiences need the information only
you can provide
- Syndicate informational articles
- Achieve your communications goals
with every single media interview
- Publicize any and all news associated
with your book
- Position yourself as a credentialed
The material in Build Book Buzz
Publicity Forms & Templates will save you oodles of money.
It's hard to put a price tag on information, but
industry experience tells me that the tools in this workbook will save
you thousands of dollars in publicist fees. Thousands. And who knows
what they might generate in book sales? It's exciting to think about!
Who knows your book better
Who knows your book's media angles better than you?
Who wants this book to succeed more than you?
Nobody. This is your job. And I'm giving you
what you need to do it well and at a mere fraction of the cost of
hiring a specialist.
I've created the forms in this workbook from my way too
many years of experience as an award-winning publicist. But because I'm
such a stickler for giving you the best value for your money, I spoke
with others in the business, too — top book publicists and
industry insiders who know what works and what doesn't — to make
sure what I've got in this priceless workbook is as good as it can be. And
I'm so certain that you'll find the tools in Build
Book Buzz Publicity Forms & Templates to be useful and
valuable that I'm giving you a guarantee right here, in writing:
If Build Book Buzz
Publicity Forms & Templates
doesn't save you at least what you paid for it
over the course of one year, I'll refund your already
low purchase price immediately, no questions asked.
That's a promise.
Here's what people who have used Build
Book Buzz Publicity Forms & Templates are saying about it:
"The most successful authors are those who
take responsibility for promoting their own titles. This workbook is a
valuable resource for those who want to make certain their books get
the exposure they deserve."
Andrea M. Rotondo, senior editor
Barnes & Noble Publishing
"I highly recommend the Build Book Buzz
Publicity Forms & Templates workbook. Even though I've been writing
press releases for 15 years, I picked up a new tip from the workbook
about how to write them more effectively. And after posting my Author
Q&A on my Web site, it was reprinted in several national magazines.
That was great (free) publicity for my new book."
Candy Harrington, author
101 Accessible Vacations: Travel Ideas
for Wheelers & Slow Walkers
"Using Build Book Buzz Publicity Forms
& Templates, I was able to quickly create my first tip sheet, which
is generating local and national interest in my new book. Instead of
hiring a publicist to do this for me, which would have cost at least
$500, I learned exactly how to put it together myself for maximum
impact. And that's just one of the tools! I'll easily save myself
thousands of dollars because I'll be able to prepare all the publicity
documents I need for my latest book using the contents in this workbook
as my guide."
Marcia Layton Turner, author
The Complete Idiot's Guide to Webkinz
These tools are precisely what authors need, whether
you've got a traditional publisher, are self-published, or used
print-on-demand services. Need more evidence? Here's a list of forms
and samples in this 70+ page workbook:
- Message development template
- Sample message
- Book announcement press release writing form
- Sample book announcement press release
- Author bio form
- Sample author bio form
- Author Q&A template
- Sample author Q&A
- Tip sheet writing template
- Sample tip sheet
- Press release writing form
- Sample press release
- Press kit quiz template
- Sample press kit quiz template
- Book review form
- Sample book review form
- Web site press room template
- Sample Web site press rom
- Virtual book tour e-mail pitch template
- Sample virtual book tour e-mail pitch
- Radio talk show e-mail pitch template
- Sample radio talk show e-mail pitch template
- Article or segment pitch letter form
- Sample article or segment pitch letter
- Syndicated article writing template
- Sample syndicated article
- Create a sound bite form
- Sample sound bites
- Book publicity plan template
- Sample book publicity plan
And, to make it as easy as
possible for you to use,
Build Book Buzz Publicity Forms & Templates
comes to you in a downloadable Word file.
I've created this as a Word file, instead of a PDF file
(the format used for many e-books), because Word lets you create new
documents by copying the templates and then typing right into the
spaces I've left for you. You can't do that with PDF files.
I know what authors need
when it comes to tools.
I'm a recovering publicist — I don't work for hire
anymore but I can't give it up so I teach others how to do it
themselves. The online course I teach, "Book Publicity 101: How to
Build Book Buzz", has helped me uncover what most authors do and
don't know about book promotion.
I've created this workbook to help fill in the knowledge
gaps, giving you everything you need to reach out to the traditional
and online media, whether you're pitching yourself as a TV talk show
guest, offering to write a column for a local business journal, or
writing an article for someone else's e-zine.
Start saving money now by
creating your own book publicity materials with the incredibly valuable
information offered here.
You're in the best position to identify and communicate
what's new or groundbreaking in your nonfiction book or novel and to
uncover story ideas you can pitch to the media. And you'll save a ton
of money using the tools here.
And this workbook is so affordable, especially
considering the high fees a publicist would charge to create the
essential media relations tools you'll learn about in Build Book
Buzz Publicity Forms & Templates.
Here's how inexpensive this
workbook really is.
The price is only $67.
You will get your workbook quickly through a link you
receive automatically via e-mail. Use the link to download the workbook
file and save it on your computer.
Act immediately and receive
the following 3 bonuses:
If you order now, I will give you 3 fabulous bonus
resources that will help take your book promotion even farther!
Free bonus 1:
Your Author Website: 21 Content Ideas for Profit and
Publicity, an in-depth special report by Patrice-Anne Rutledge,
author of the new book, The Truth About Profiting from Social
Marketing. Do not create or update your Web site until you read
this special report! Her advice is excellent!
Free bonus 2:
The 235-page e-book, How to Write Blockbuster Sales
Letters by Benjamin Hart, whose letters and other direct mail
pieces have generated more than $500,000,000 in sales for his clients.
Use Hart’s professional instruction and sample letters to craft a
sales letter that will help you crack nontraditional book retail
locations, secure better distribution, or create marketing partnerships
with trade associations.
Free bonus 3:
“How to Build
Buzz for Your Book,”
a revealing one-hour audio Q&A with me on how to generate exciting
for your book. The recording is in MP3 file format – you can
immediately. You won’t believe you didn’t have to pay for
(These incredible bonus products are yours to keep, no
To order Build Book Buzz Publicity Forms &
Templates for immediate downloading to your computer for
just $67, click the “BUY NOW” button below. I know
some people prefer to pay with checks or money orders, too, and if you
do, just make it payable to Beckwith Communications and send
it to 25 Erie Crescent, Fairport, NY 14450 with a note explaining what
you're purchasing and your e-mail address. I will send you the
workbook via e-mail.
Start making exciting things happen for your book! It
deserves the attention you can give it when you purchase Build
Book Buzz Publicity Forms & Templates.
Wishing you success,